Earners of Advanced Customer Insight have learnt the key methods and skills for customer empathy research and insight generation. They applied empathy research skills and techniques to identify what is important to customers, then used the Empathy Map to both unpack and distil their research before synthesising and crafting key findings into customer insight statements. These statements were then tested and checked to identify which insights would best unlock opportunity and inspire new ideas.

• Type Learning
• Time Days
• Cost Paid