Earners of this badge have learnt the key methods and skills for applying a human-centred, creative and experimentation driven approach to innovation. They applied empathy research techniques to identify what is important to customers, unpacked and distilled their research into customer insights, generated and harvested new ideas, prototyped and tested them for desirability, applied elements of Business Model Design and Lean Startup to design, test, and iterate a business model canvas.

• Type Learning
• Level Intermediate
• Time Weeks
• Cost Paid