Understanding the importance of strategic thinking and how it fuels the creative process. In this course, students learn how to make all creative ideas smart and strategically sound. Learning the process of a strategic creative, how to approach the creative research process, how to uncover insights that will lead to writing a creative strategy statement, formulating an ideal communications strategy, learning about the creative brief. And ultimately, developing solutions as a creative team.

• Type Learning
• Level Foundational
• Time Weeks
• Cost Paid