Digital Marketing

Issued by Milwaukee Area Technical College

The courses in this program will develop Digital Marketing skills that will help businesses to promote their brand and to connect with potential customers using the internet and other forms of digital communication. This includes email, social media,web-based advertising text, and multimedia messages.

Type Learning
Level Foundational
Time Months
Cost Paid

Additional Details

Skills

Basic Design Skills
Communication skills
Content Creation
Customer Relationship Management
Data Analysis
Search Engine Marketing / PPC / Email
Search Engine Optimization / Onsite - Offsite
Social Media
Writing / Story Telling

Earning Criteria

Completion of MKTG-102 --Marketing Principles, a 3-credit college-level course.
Completion of MKTG-118 --Social Media Marketing, a 3-credit college-level course.
Completion of MKTG-165 --Digital Marketing, a 3-credit college-level course.
Completion of MKTG-198 -- Visual Media Marketing, a 3-credit college-level course.
All badge costs are paid via tuition associated with courses within the badge. Badges are issued to those who complete these courses with a letter grade of C or better.