- Type Experience
Digital Media & Marketing: Media Management
Issued by
Mohawk Valley Community College
This microcredential will create an additional element of employability for individuals who pursue the this path. Students in this microcredential will have acquired skills in branding, social media management, video, and motion graphics. Opportunities for crossover include photography, graphic design, fine arts, and illustration where the skills acquired in the Media Management microcredential would make those individuals more marketable.
- Type Experience
Earning Criteria
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PT103 Video and Narrative - 3 Credits This course allows students to develop a body of video work that addresses both linear and non-linear narrative structures and explores the creation of meaning through the combination of sound, movement, and narrative progression. Students incorporate both DSLR video and smartphone video in the development of course work. Discussions and readings include historical and theoretical explorations of video as an art form and means of visual communication. Studen
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MD151 Fundamentals of Media - 3 Credits This course covers the theory, role, scope, and practice of modern advertising and introduces the types and characteristics of vehicles that carry advertisements. Topics include advertising media, such as newspaper, magazines, television, radio, and their advantages and limitations.
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MD254 Media Planning - 3 Credits This course analyzes media costs, media buying problems, intermedia comparisons, and overall media strategy. Media problems are solved based upon marketing, advertising, and budget considerations. Prerequisite: MD151 Fundamentals of Media.
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CG214 Motion Graphics - 3 Credits This course introduces students to methods of producing motion graphics. Students use problem solving to explore and produce design. Production timeline and graphical requirements of a multimedia project are demonstrated through the manipulation of digital images in a studio environment. Topics include planning, storyboarding, sequencing, compositioning, and designing still images integrated with the aesthetic issues of 2-D, 3-D, and 4-D design.