- Type Learning
- Level Advanced
Business-to-Business Micro-Credential
Issued by
Monmouth University
Earners of the Business-to-Business Marketing micro-credential badge are exposed to the behind-the-scenes operations of marketing activities that reflect the most critical part of marketing management in corporations that are usually not seen by consumers. Successful marketing operations are usually involved in personal selling or relationship building, especially in business-to-business operations.
- Type Learning
- Level Advanced
Earning Criteria
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Students are required to complete the required courses (BK421 Services Marketing, BK422 Principles of Personal Selling, and BK452 Business Marketing) with a grade of B or better.