- Type Learning
- Level Advanced
Marketing Data Analytics
Issued by
Monmouth University
Earners of the Marketing Data Analytics micro-credential badge are exposed to the use of big data and the analytical skills adopted by successful marketers in understanding their customers in today’s marketplaces, where companies take advantage of data generated by various popular digital media. The application of marketing analytics in digital media (including social media) can help marketers target their potential customers whom they may not be able to otherwise.
- Type Learning
- Level Advanced
Skills
Earning Criteria
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Students are required to complete the selected courses (BK301 Marketing Research, BK406 Marketing Analytics, and BK407 Digital Marketing) with a grade of B or higher.