Music Media Marketing

Issued by Music Industry College

Earners of the Music Industry College Music Media Marketing badge have identified and applied the essential marketing techniques and theories that are required to successfully gain media coverage, radio play and adds to streaming playlists. Earners develop a marketing strategy that includes relevant assets that include promotional photos, artist bio, press release and a finished song ready for release.

Type Learning
Level Intermediate
Time Weeks

Skills

Communication
Creative Industries
Creative Thinking
Marketing
Presentation Delivery
Social Media Marketing
Time Management

Earning Criteria

Students will complete a 12 week face-to-face course totalling 27 hours.
Students will pitch a multi-modal presentation of their marketing plan to an independent assessor.

Standards

QCAA Business Studies syllabus

Music Industry College is an accredited independent non-state school that delivers courses designed to fulfil the requirements of national and state based syllabuses.