Digital Marketing Essentials
Issued by
Northeastern State University
Students gain an understanding of harnessing digital media tools for marketing purposes with an emphasis on social media platforms. Students apply their learning with hands-on experiences in designing, implementing, and managing digital marketing plans. Badge earners must complete the following course: MKT 4263 - Digital Media Marketing
- Type Validation
- Level Intermediate
- Time Months
- Cost Paid
Skills
Earning Criteria
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Completion of relevant coursework in a formal classroom environment. Instructional strategies include: audio visual materials, discussion, computer-based training, practical exercises, lectures.
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SLO 1. Evaluated what companies have done or are currently doing, and learn what makes some marketing communications strategies succeed but others fail
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SLO 2. Stayed abreast of recent and current trends and innovations in social media
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SLO 3. Learned about how consumers interact socially, e.g., via word-of-mouth, and what information spreads/diffuses over social networks and how it spreads
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SLO 4. Developed a social media strategy for a brand or company that was appropriately integrated with overall marketing strategy (i.e., segmentation, targeting, positioning, marketing mix)
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SLO 5. Learned how to evaluate the effectiveness of a media campaign using appropriate and informative metrics for tracking campaign/strategy performance.
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SLO 6. Gained insight through hands-on technical experience with professional social sharing, listening, monitoring, and analytics using leading digital software programs.