International Marketing
  • Type Validation
  • Level Intermediate
  • Time Months
  • Cost Paid
Additional Details

International Marketing

Issued by Northeastern State University

Strategic implications of marketing in different countries and marketing management concepts necessary to accommodate changing market structure, strategic international alliances, ethics and social responsibility relative to global markets. Badge earners must complete the following course: IBUS 4343 - International Marketing

  • Type Validation
  • Level Intermediate
  • Time Months
  • Cost Paid
Additional Details

Skills

Earning Criteria

  • Instructional strategies include: audio visual materials, discussion, computer-based training, practical exercises, lectures.
  • SLO 1. To build up the student’s overall knowledge of the global marketing environment
  • SLO 2. To learn the process of cultural analysis
  • SLO 3. To understand and apply international theory to strategic marketing scenarios
  • SLO 4. To understand product positioning within the international marketing context
  • SLO 5. To utilize information technology in the development of a marketing feasibility plan.