International Marketing badge image. Validation. Intermediate level. Issued by Northeastern State University

International Marketing

Issued by Northeastern State University
Strategic implications of marketing in different countries and marketing management concepts necessary to accommodate changing market structure, strategic international alliances, ethics and social responsibility relative to global markets.
Learn more
Validation
Intermediate
Months
Paid

Skills

Earning Criteria

  • Course
    Instructional strategies include: audio visual materials, discussion, computer-based training, practical exercises, lectures.
  • Assessment
    SLO 1. To build up the student’s overall knowledge of the global marketing environment
  • Assessment
    SLO 2. To learn the process of cultural analysis
  • Assessment
    SLO 3. To understand and apply international theory to strategic marketing scenarios
  • Assessment
    SLO 4. To understand product positioning within the international marketing context
  • Assessment
    SLO 5. To utilize information technology in the development of a marketing feasibility plan.
  • Course
    Badge earners must complete the following course: IBUS 4343 - International Marketing.