Marketing Principles
Issued by
Northeastern State University
An overview of marketing’s role within society and within an organization. Surveys consumer behavior, market research, pricing, promotion, product issues, distribution, marketing management, marketing ethics and global marketing. Badge earners must complete the following course: MKT 3213 - Principles of Marketing
- Type Validation
- Level Foundational
- Time Months
- Cost Paid
Earning Criteria
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Completion of relevant coursework in a formal classroom environment. Instructional strategies include: audio visual materials, discussion, computer-based training, practical exercises, lectures.
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SLO 1. Recognize the major concepts that define the operations and supply chain management field.
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SLO 2. Identify what a process is and illustrate why managing processes is important when managing operations.
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SLO 3. Analyze process quality situations using statistical process control techniques.
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SLO 4. Recognize the role of inventory in the operations of an organization.
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SLO 5. Describe the various activities involved in supply chain management and describe their importance to operations managers.
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SLO 6. Compute forecasts using various forecasting techniques and describe the role of forecasting in operations management.
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SLO 7. Examine the importance of and typical practices associated with quality management.