Crisis Communication

Issued by Northeastern University

Earners of the Crisis Communication Skills badge successfully completed an intensive 6-week course. Participants gained the knowledge and skills required to develop a crisis communication plan and communicate in response to an organizational crisis. They practiced those skills through examination of contemporary organizations in crisis and application in realistic scenarios. This is a Level 3 badge.

Skills

Communication Strategy
Crisis Planning
Message Development
Spokesperson Preparation
Stakeholder Management

Earning Criteria

Demonstrated an understanding of the four phases of crisis communication: prevention, preparation, response, post-crisis actions. Developed a crisis communications plan for a selected organization. Reviewed and discussed guiding principles to effectively respond to a crisis. Examined the importance of advance preparation when it comes to stakeholder relationships, communication channels, key messages, and crisis spokesperson.
Applied crisis communication practices as decision-maker in a real-life scenario.