Global Strategic Planning

Global Strategic Planning

Issued by Northeastern University

Recipients of the Global Strategic Planning badge have demonstrated improved analytical, leadership, communication skills by running a fictious drone-manufacturing company and competing with their classmates. They prepared individual reports and group presentations to assess their company's strategic, financial, marketing, and CSR strategies. This is a Level 3 badge.

Skills

Earning Criteria

  • Collaborate with teammates/co-managers in the Glo-Bus simulation to apply marketing, HR, and financial strategies and strengthen their company’s competitive position in the global marketplace.
  • Communicate concisely and persuasively both orally and in writing (as tested via peer assessment and in the Glo-bus assignments).
  • Apply competitor analysis models to predict the competitive moves of rivals and segment an industry into its markets to assess the relative attractiveness of different segments.
  • Earn at least a B on the Glo-Bus Business Simulation + Glo-bus Individual paper (40% of the final grade for MGT 4850: Business Strategy).