Marketing Analyst

Issued by Oklahoma City University

Marketing analysts have demonstrated the ability to effectively formulate strategic marketing plans based on an analysis of the customer and competitive environment, integrate macro and microeconomics concepts to guide business decisions, and utilize various statistical analysis methods to support and drive decision-making.

Type Learning
Level Intermediate
Time Months
Cost Paid

Skills

Customer Value Maximization
Data Analysis
Data Presentation
Decision Making
Economic Analysis
Economic Indicators
Economics
Forecasting
Macroeconomics
Marketing
Marketing Plan
Microeconomics
Statistical Analysis
Strategic Analysis
Strategic Marketing
Supply and Demand Modeling
Value Creation

Earning Criteria

Successful completion of Strategic Marketing, The Global Economic Environment, and Data Analysis for Business Decisions courses or equivalent at the Meinders School of Business
Completion of strategic analysis of customer and competitive market environments with recommendations for customer value creation
Completion of a macroeconomic index and economic analysis based on the index
Completion of statistically supported managerial analysis with recommendations that support business decisions