Marketing I - 0558
Marketing I explores the 7 core functions of marketing which include: Marketing Planning, why target market and industry affect businesses; Marketing Info Mngmt, why market research is important; Pricing, how prices maximize profit and affect the perceived value; Product/Service Management, why products live and die; Promotion, how to inform customers about products; Channel Management, how products reach the final user; and Selling, how to convince a customer that a product is the best choice.
- Type Certification
Earning Criteria
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Complete any course work in an Oklahoma Department of Career and Technology Education approved program that encompasses the areas included in the objectives/blueprint for the certification assessment. All approved programs lead to industry-recognized credentials within our network of accredited technology centers.