P&G Brand Strategy & Planning Practitioner

Issued by P&G

Earner defines the Business Model & Product Architecture that creates value for the consumer and customers, and develops the products and experiences that answer unique consumer needs.

Type Learning
Level Foundational
Time Days
Cost Free

Skills

Branding Strategies
Brand Marketing Strategy
Brand Strategy
Brand Value Creation
Consumer Vakue Drivers
Total Shareholder Return

Earning Criteria

Complete the series of self-learning
Apply the learning on the TSR model game that gives the chance to practice what parts of the TSR model is affected by “pulling different levers”. In the game the earner has been asked to drag and drop levers under if it drives # of buyers, how often they buy, how much they buy, and price they pay on 10 different case studies.