P&G Hair Care Shopper Based Design Expert
  • Type Learning
  • Level Intermediate
  • Time Months
  • Cost Free
Additional Details

P&G Hair Care Shopper Based Design Expert

Issued by P&G

Earner has leveraged skills in Shopper Based Design to design strategies and winning plans to grow the business within Hair Care, influencing internal and external stakeholders in ways that create new value for our Consumers, our Customers, and P&G, by leveraging Shopper Psychology, Shopper Mindsets, and Hair Care Shopper Behavior, Insights, and SBD Strategy.

  • Type Learning
  • Level Intermediate
  • Time Months
  • Cost Free
Additional Details

Skills

Earning Criteria

  • Complete Hair Passport Onboarding attending the Live Session or Online Self-Study. Pass Online Assessment with minimum 80% Score. (P&G employees please check the "additional details" for info)
  • Complete the Overview Training on Shopper Psychology, understanding Shopper Psychology (SP) PATH theories, and applying SP expertise to influence internal or external selling and business decisions, i.e. online/offline SBD implementation, merchandising materials, initiative design (2D & 3D), etc.). Leverage SP as evidence for Superior Retail (3A's) strategies and SBD principles. (P&G employees please check the "additional details" for info)
  • Complete self-guided learning of Foundational Knowledge and Key Principles of Shopper Based Design in Sales University (including SBD pyramid and how it relates to Superior Retail Execution 3A's). Be able to leverage Shopper Psychology or Shopper Based Design case studies as evidence. (P&G employees please check the "additional details" for info)
  • Understand Beauty Shopper Mindsets and Hair Care Shopper Behavior and Insights, including shopper barriers for both, via self-guided learning materials and training session OR one-on-one Q&A with Global SBD Partner (for RBU teams) or with RBU SBD Partner (for SMO teams). (P&G employees please check the "additional details" for info).
  • Successfully apply learning on the job creating value for Consumers, Customers, and/or P&G at a Category or Brand Level. A summary of the Shopper Based Design business case detailing Context, Actions, and Results is reviewed by the Global SBD (via RBU SBD partner) and the direct manager. (P&G employees please check the "additional details" for info)