Behavioural Product Owner

Issued by PLUS UTS Business Futures

Earners of this credential will be able to practically embed Behavioural Science thinking across key roles that are pivotal to driving customer and business outcomes.

Type Certification
Level Foundational
Time Weeks
Cost Paid

Skills

Behavioural Diagnosis
Behavioural Economics
Causal Inference
Consumer Psychology
Randomised Controlled Trials
RCTs
Regression Analysis

Earning Criteria

Attend 8 half-day virtual and/or in-person modules on Behavioural Economics.
Participants will complete and attain a passing mark of 50% or higher on an individual case-study assignment on a contextualised opportunity area that is applicable the participant's field of work, drawing on the content from the 8 modules within Behavioural Economics.
Participants will partake in a ‘Shark Tank’ style, group presentation where they will present one topic from their individual assignments and pitch a practical and innovative solution to a current customer and business problem, with a view to launch such an initiative in the short term.