(1)Identify opportunities, threats, specific external factors on aspects of technology trends in the context of marketing communications and e-channels; (2)Identify the strengths and weaknesses of the company's use of digital media performance; (3)Analyzing the company's digital marketing strategy; (4)Planning a digital marketing program using the Lean; (5)Funnel concept Determine the metrics that will be used as KPIs for digital media performance

• Type Learning
• Level Intermediate
• Time Days
• Cost Paid