Marketing Essentials Additional Details

Marketing Essentials

Issued by Purdue University Online

The Marketing Essentials badge issued by Purdue University Online prepares students to analyze the strategic marketing management process and how it can impact a company's position in the marketplace. This includes learning how to evaluate marketing information to make strategic decisions, designing a customer value-driven marketing strategy and creating an integrated marketing program.

Additional Details

Skills

  • Communication Strategies
  • Content Marketing
  • Customer Analysis
  • Customer Needs
  • Customer Value
  • Email Marketing
  • Integrated Marketing
  • Marketing Mix
  • Place Branding
  • Positioning Strategy
  • Pricing Strategies
  • Product Marketing
  • Promotional Strategies
  • Segmentation Analysis
  • Social Media
  • Targeting
  • Target Market
  • Value-Driven Marketing
  • Value Propositions

Earning Criteria

  • Analyze the strategic marketing management process and how it can impact a company's position in the marketplace
  • Evaluate marketing information to make strategic decisions
  • Design a customer value-driven marketing strategy
  • Create an integrated marketing program
  • Completion of Marketing I Badge
  • Completion of Marketing II Badge