Mini-MBA: Brand Development and Marketing Communications
  • Type Learning
  • Level Intermediate
  • Time Hours
  • Cost Paid
Additional Details

Mini-MBA: Brand Development and Marketing Communications

Issued by Rutgers University–New Brunswick
Authorized by Rutgers University

Marketing in the digital era has transformed the way successful companies must think about how they build their brand, share their story & communicate to consumers. The opportunities & tools available have not only vastly expanded across traditional & modern channels; they are integrated & interdependent. This Mini-MBA Program will help you approach marketing goals from a holistic, cross-functional perspective, while maintaining consistent & thoughtful communication.

  • Type Learning
  • Level Intermediate
  • Time Hours
  • Cost Paid
Additional Details

Skills

  • Advertising
  • Artificial Intelligence (AI)
  • B2B And B2C Campaigns
  • Brand Development
  • Brand Message Distribution
  • Creating An Integrated Marketing Communications Plan
  • Cross-platform Alignment
  • Customer Journey Mapping
  • Data Collection And Analysis
  • Event Marketing
  • Global & Diversity Marketing
  • Goal Setting
  • Influencer Marketing
  • Investing In Media
  • Key Performance Indicators
  • Marketing Communications
  • Marketing Communications Tools
  • Market Research & Insights
  • Media Buying Terms And Strategies
  • Neuromarketing
  • Public Relations
  • Qualitative Research (QL)
  • Quantitative Research (QT)
  • Search Marketing

Earning Criteria

  • Students must complete a timed and comprehensive exam that evaluates their mastery of core business principles and application.
  • Learner must develop an applied capstone project of the curriculum to a real-world business scenario through an analysis of the course content, and present to faculty for feedback and grading.
  • Learner must successfully complete 35-45 hours of instruction and applied learning which includes but is not limited to: pre-reading, module discussions and relevant exercises.
  • A Bachelor's degree or significant work experience are required prerequisites to admittance. Applicants are assessed for their knowledge and experience, and are accepted based upon their ability to succeed in the program.
  • Program requires tuition payment.

Standards

3 Graduate Level Credits
The Rutgers Mini-MBA programs, both in-person and online, offer students an opportunity to earn a 3-credit waiver toward a Master's degree at Rutgers Business School. The 3-credit waiver is regarded as graduate level credits to be used toward waiving an elective course.
Mini-MBA Certificate
Upon program completion, the learner will receive a Mini-MBA certificate. The Rutgers Business School Executive Education Mini-MBA is a Micro-Credential, widely acknowledged as a standard designation of advanced learning across all industries and disciplines.