The Mini-MBA in Customer-Centric Management
Issued by
Rutgers University–New Brunswick
Authorized by
Rutgers University
The Mini-MBA in Customer-Centric Management teaches managers how to fundamentally re-orient the role of the customer from the end of the sales process to the driver of core values, philosophy, strategy, and operations. More information leads to more choices. Managers will learn to align strategy and goals with the needs and wants of their customers; preparing them to guide their teams and across the organization toward measuring success through a lens of customer experience.
- Type Learning
- Level Intermediate
- Time Hours
- Cost Paid
Skills
- B2B And B2C Customers
- Communicating Your UX Strategy
- Competition Differentiation
- Customer-Centric Organizational Leadership And Transformation
- Customer Experience Strategy
- Customer Journey Mapping
- Customer Listening
- Generating Customer Insights Through CX Design
- How To Leverage Data
- Identifying Your Company's Customer Experience Lifecycle
- Jobs To Be Done (JTBD)
- Leveraging Data (Analytics) To Drive Customer-Centricity
- Measuring Return On Investment (ROI)
- Personalizing Customer Experience With Data And (Digital) Technology
- Touchpoint Alignment
- Understanding The Omni-channel Customer
- Voice Of The Customer (VoC)
Earning Criteria
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Students must complete a timed and comprehensive exam that evaluates their mastery of core business principles and application.
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Learner must develop an applied capstone project of the curriculum to a real-world business scenario through an analysis of the course content, and present to faculty for feedback and grading.
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Learner must successfully complete 35-45 hours of instruction and applied learning which includes but is not limited to: pre-reading, module discussions and relevant exercises.
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A Bachelor's degree or significant work experience are required prerequisites to admittance. Applicants are assessed for their knowledge and experience, and are accepted based upon their ability to succeed in the program.
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Program requires tuition payment.
Standards
The Rutgers Mini-MBA programs, both in-person and online, offer students an opportunity to earn a 3-credit waiver toward a Master's degree at Rutgers Business School. The 3-credit waiver is regarded as graduate level credits to be used toward waiving an elective course.
Upon program completion, the learner will receive a Mini-MBA certificate. The Rutgers Business School Executive Education Mini-MBA is a Micro-Credential, widely acknowledged as a standard designation of advanced learning across all industries and disciplines.