Mini-MBA: Integrated Marketing Communications
  • Type Learning
  • Level Intermediate
  • Time Hours
  • Cost Paid
Additional Details

Mini-MBA: Integrated Marketing Communications

Issued by Rutgers University

Marketing in the digital era has transformed the way successful companies must think about how they build their brand, share their story & communicate to consumers. The opportunities & tools available have not only vastly expanded across traditional & modern channels; they are integrated & interdependent. Our Mini-MBA: Integrated Marketing Communications will help you approach marketing goals from a holistic, cross-functional perspective, while maintaining consistent & thoughtful communication.

  • Type Learning
  • Level Intermediate
  • Time Hours
  • Cost Paid
Additional Details

Skills

  • Advertising
  • Artificial Intelligence (AI)
  • B2B And B2C Campaigns
  • Brand Development
  • Brand Message Distribution
  • Creating An Integrated Marketing Communications Plan
  • Cross-platform Alignment
  • Customer Journey Mapping
  • Data Collection And Analysis
  • Event Marketing
  • Global & Diversity Marketing
  • Goal Setting
  • Influencer Marketing
  • Investing In Media
  • Key Performance Indicators
  • Marketing Communications
  • Marketing Communications Tools
  • Market Research & Insights
  • Media Buying Terms And Strategies
  • Neuromarketing
  • Public Relations
  • Qualitative Research (QL)
  • Quantitative Research (QT)
  • Search Marketing

Earning Criteria

  • Students must complete a timed and comprehensive exam that evaluates their mastery of core business principles and application.
  • Learner must develop an applied capstone project of the curriculum to a real-world business scenario through an analysis of the course content, and present to faculty for feedback and grading.
  • Learner must successfully complete 35-45 hours of instruction and applied learning which includes but is not limited to: pre-reading, module discussions and relevant exercises.
  • A Bachelor's degree or significant work experience are required prerequisites to admittance. Applicants are assessed for their knowledge and experience, and are accepted based upon their ability to succeed in the program.
  • Program requires tuition payment.

Standards

3 Graduate Level Credits
The Rutgers Mini-MBA programs, both in-person and online, offer students an opportunity to earn a 3-credit waiver toward a Master's degree at Rutgers Business School. The 3-credit waiver is regarded as graduate level credits to be used toward waiving an elective course.
Mini-MBA Certificate
Upon program completion, the learner will receive a Mini-MBA certificate. The Rutgers Business School Executive Education Mini-MBA is a Micro-Credential, widely acknowledged as a standard designation of advanced learning across all industries and disciplines.