Mini-MBA: Social Media Marketing
Issued by
Rutgers University
To fully leverage the power of social media requires the ability to navigate among a wide range of available platforms, and determine which are relevant to your organization. Without a solid understanding of the breadth of tools available, it is easy to feel compelled to be present on all of them, yet effective on none. Our Mini-MBA in Social Media Marketing will empower you to approach this ever-expanding suite of platforms strategically, not just tactically.
- Type Learning
- Level Intermediate
- Time Hours
- Cost Paid
Skills
- Analytics & ROI
- Artificial Intelligence
- Augmented Reality
- Blogging
- Content Marketing
- Influencer Marketing
- Internet Of Things (IoT)
- Key Performance Indicators
- Live Streaming
- Social Advertising
- Social Channels
- Social Listening
- Social Media Marketing
- Social Media Strategy
- Social Media Tools
- User-Generated Content
- Virtual Reality
Earning Criteria
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Students must complete a timed and comprehensive exam that evaluates their mastery of core business principles and application.
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Learner must develop an applied capstone project of the curriculum to a real-world business scenario through an analysis of the course content, and present to faculty for feedback and grading.
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Learner must successfully complete 35-45 hours of instruction and applied learning which includes but is not limited to: pre-reading, module discussions and relevant exercises.
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A Bachelor's degree or significant work experience are required prerequisites to admittance. Applicants are assessed for their knowledge and experience, and are accepted based upon their ability to succeed in the program.
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Program requires tuition payment.
Standards
The Rutgers Mini-MBA programs, both in-person and online, offer students an opportunity to earn a 3-credit waiver toward a Master's degree at Rutgers Business School. The 3-credit waiver is regarded as graduate level credits to be used toward waiving an elective course.
Upon program completion, the learner will receive a Mini-MBA certificate. The Rutgers Business School Executive Education Mini-MBA is a Micro-Credential, widely acknowledged as a standard designation of advanced learning across all industries and disciplines.