Understanding decision making through Behavioural Economics

Issued by Santander

In module 1, you will learn about the history of this discipline, who introduced these new concepts and its principles that challenge neoclassical economic theory. You will be guided to detect irrationality in day-to-day situations. You will understand how decision making happens as System 1 and System 2 is explained. Biases, how they operate and their consequences will be explained too. To finish this section, you will learn about “nudges” and how they are used to encourage targeted behavior.

Type Learning
Level Foundational
Time Hours
Cost Free

Additional Details

Skills

Customer Behavior & Preferences, Customer/Market Focus
Customer Obsession
User Experience (UX) Research

Earning Criteria

Available in spanish, portugues, english and polish (1) Having successfully completed the 3 modules that comprise the e-learning. (2) Having passed the evaluation questionnaire with at least an 80% of correct answers. Complete the study of the contents by clicking on View additional information.