Influencing Consumer Behavior

Issued by Section

Individuals who completed the Influencing Consumer Behavior workshop have the understanding of three ethnographic research techniques to understand their customers, and know how to use that information to influence their behavior. They can utilize platforms such as Twitter or Reddit to conduct a rapid 5-step netnography and gain insight into how their customers see and make meaning of their world.

Type Learning
Time Hours
Cost Paid

Additional Details

Skills

Brand Strategies
Growth Marketing
Strategic Acumen

Earning Criteria

Attended the 3-hour workshop led by Marcus Collins, professor at University of Michigan Ross
Learned the 5-step netnography framework and applied it in a small-group case study
Completed the Section Influencing Consumer Behavior Workshop project