Content Marketing
Issued by
SMK - Social Media Knowledge
Earners of this badge can demonstrate in-depth knowledge of Content Marketing strategy development. They have attended SMK's 1-day in-person training course: Content Marketing Masterclass. This course covers organic & paid content marketing best practices, search intent, user journeys, email marketing, strategy optimisation, campaign evaluation, algorithms, SEO, SEM, social ads, content planning, ideation, distribution and production.
- Type Certification
- Level Intermediate
- Time Days
- Cost Paid
Skills
- Algorithms
- Analytical Techniques
- Content Creation
- Content Marketing
- Copywriting
- Digital Marketing
- Email Marketing
- Facebook Marketing
- Google Ads
- Google Analytics
- Ideation
- Influencer Marketing
- Instagram Marketing
- Marketing
- Meta
- Planning
- Return On Investment
- Search Engine Marketing
- Search Engine Optimization
- SEM
- SEO
- Social Advertising
- Social Media
- Systems Of Measurement
- TikTok
- X (Twitter)
- YouTube Marketing
Earning Criteria
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Earners must demonstrate they work within the digital marketing, social media, communications, marketing, public relations spheres. They must also have a foundational understanding of content marketing upon initial attendance.