Digital Copywriting
Issued by
SMK - Social Media Knowledge
Earners of this badge can demonstrate a thorough knowledge of copywriting for earned, owned and paid media. They have attended SMK's 1-day in-person training course which covers copywriting trends, challenges & opportunities, tracking and measuring copy, conversion rate optimisation, tools for website, email & SMS copy, copy benchmarking & optimisation, social algorithms, content creation and audience engagement and creating killer ad copy for social search and display ads.
- Type Learning
- Level Intermediate
- Time Days
- Cost Paid
Skills
- Algorithms
- Analytical Techniques
- Content Creation
- Conversion Rate Optimization
- Copywriting
- Digital Marketing
- Marketing
- Search Engine Marketing
- Search Engine Optimization
- Social Advertising
- Systems Of Measurement
Earning Criteria
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Earners have attended SMK's Digital Copywriting: Earned, Owned & Paid Media Masterclass. This is a full-day course conducted in-person.
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Earners must demonstrate they work within the digital marketing, social media, communications, marketing, public relations spheres. They must also have a foundational understanding of copywriting upon initial attendance.