Instagram Marketing
Issued by
SMK - Social Media Knowledge
Earners of this badge have attended SMK's 1-day In-person Instagram Marketing Masterclass. They can demonstrate a range of marketing functions and knowledge across the Instagram digital platform. This course covers a range of topics including Instagram algorithms, organic reach maximisation, video ideation & production, measurement and evaluation of activity, influencer marketing, Instagram advertising best practices, content generation, copywriting guidelines, policies and community management.
- Type Learning
- Level Intermediate
- Time Days
- Cost Paid
Skills
- Algorithms
- Analytical Techniques
- Community Management
- Content Creation
- Copywriting
- Digital Marketing
- Influencer Marketing
- Instagram Advertising
- Instagram Marketing
- Marketing
- Meta
- Return On Investment
- Social Advertising
- Social Marketing
- Social Media
- Systems Of Measurement
- Video Production
Earning Criteria
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Earners have attended SMK's Instagram Marketing Masterclass. This is a full-day course conducted in-person.
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Earners must demonstrate they work within the digital marketing, social media, communications, marketing, public relations spheres. They must also have a foundational understanding of Instagram & social marketing upon initial attendance.
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Demonstrated an understanding of Instagram evaluation beyond vanity metrics. This includes how to prove real business ROI from Instagram, tracking Instagram performance with the Meta Pixel, how to assess Instagram with Google Analytics, other useful tools and technology for measurement and how to effectively measure influencer marketing.
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Demonstrated an understanding of organic reach opportunities. This includes understanding how the Instagram algorithm works, how they differ from Facebook’s as well as key algorithm updates and changes. The earner also understands community standards and platform guidelines, copywriting best practice, why Instagram SEO is important, underexploited Stories opportunities, making the most of the Explore tab, platform policies around competitions and promotions and DM & community management.
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Demonstrated an understanding of Instagram Video. This includes the best ways to leverage video, understanding key video ranking signals, video formatting best practice, Reels best practices, popular video editing and production tools, how to mine TikTok for Instagram ideas as well as popular Instagram video features for boosting engagement .
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Demonstrated an understanding of Influencer Marketing. This includes tools and techniques for influencer discovery, working with macro and micro-influencers, legal risks and pitfalls, influencer disclosure best practice, establishing contracts with influencers, understanding Instagram Branded Content policies and integrating Instagram ads and influencer campaigns.
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Demonstrated an understanding of Instagram Ads best practices. This includes Instagram ad benchmarks and performance insights, best-performing Instagram campaign types, important differences in Instagram and Facebook ad campaigns, Instagram ad targeting best practice, unique Instagram ad targeting features, crafting ad sequences across Instagram & Facebook, customising and optimising ad creative for Instagram and setting up Branded Content ads with influencers.