Social Media Strategy
Issued by
SMK - Social Media Knowledge
Earners of this badge can demonstrate all-round knowledge of social media strategy development. They have attended SMK's 1-day in-person training course which covers optimisation of a social media strategy, creating high-performing social ads, understanding of social algorithms, effective social evaluation and measurement systems, copywriting essentials, content creation, organic & paid opportunities across the most popular social platforms.
- Type Learning
- Level Intermediate
- Time Days
- Cost Paid
Skills
- Algorithms
- Analytical Techniques
- Content Creation
- Copywriting
- Digital Marketing
- Facebook Marketing
- Google Analytics
- Influencer Marketing
- Instagram Marketing
- Marketing
- Meta
- Return On Investment
- Social Advertising
- Social Media
- Social Media Strategy
- Systems Of Measurement
- TikTok
- X (Twitter)
- YouTube Marketing
Earning Criteria
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Earners have attended SMK's Social Media Strategy Optimisation Masterclass. This is a full-day course conducted in-person.
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Earners must demonstrate they work within the digital marketing, social media, communications, marketing, public relations spheres. They must also have a foundational understanding of social media strategy upon initial attendance.