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Brand Management

Issued by SMU

Badge earners have learned strategic concepts of how to guide and direct a brand from inception to maintenance and have demonstrated knowledge in applying these concepts towards real world applications, as well as Consulting Projects.

Type Validation
Level Foundational
Time Hours
Cost Paid

Skills

Earning Criteria

Complete all 6 classes within the course.
Participate in live sessions, group discussions and assignments. Maintain 70% in course work.
Participants who successfully complete the Brand Management course will earn a lifetime credential through SMU Continuing and Professional Education (CAPE).