Graphic Design: Concept to Completion
Issued by
Southern Alberta Institute of Technology
Explore the exciting and changing landscape of graphic design. Learn and apply branding principles, and marketing and advertising philosophies, and develop your own approach to design and brand identity. Explore the process of creating logos, colour palette selection, type, symbols, and branding elements. Discover the hands-on production of Brand Identity Systems, including industry-standard prepress techniques.
Additional DetailsSkills
Earning Criteria
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Explain the concept, purpose, and benefits of branding and brand image as they apply to the graphic design industry.
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Use and discuss important industry documents, including Requests for Proposals (RPFs) and Design Proposals.
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Apply and develop elements of brand identity in relation to graphic design.
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Explain key business, marketing, and advertising strategies, philosophies, and best practices.
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Explain the value of using a “Designer’s Toolkit” and demonstrating personal and professional ethics in the graphic design industry.
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Effectively proofread documents to enhance your workflow and your professional reputation.
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Engage effectively and professionally with clients by examining client/designer relationships, portfolios, and resumes.
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Demonstrate acquired professional skills through the creation of a graphic design project and defense of project work.