Introduction to Visual Design
Issued by
Southern Alberta Institute of Technology
Explore the foundations and best practices of visual design and working in the graphic arts industry. Gain in-demand skills to create professional publications, including colour theory, typography, typesetting, and layout design. Experience hands-on print production systems and using industry-standard prepress techniques.
Additional DetailsSkills
Earning Criteria
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Describe industry practices and how to prepare for a career in graphic design and communications.
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Identify key graphic arts industry practices.
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Prepare for client work and professional job interviews.
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Use the creative design process to prepare creative briefs and to research, brainstorm, sketch, create, and present to clients.
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Use principles and elements of design to create visually appealing designs.
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Use colour theory to create colour schemes, harmony, and contrasts.
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Use typography tools to create professionally designed documents.
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Create and modify page layouts to enhance your design’s effectiveness.
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Publish professional print documents using print prepress techniques.
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Design a complex and compelling design project that highlights your conceptual, creative, and technical skills and communicates your design process.