AI-Driven Marketing Strategies for Entrepreneurs
  • Type Learning
  • Level Advanced
  • Time Months
  • Cost Paid
Additional Details

AI-Driven Marketing Strategies for Entrepreneurs

Issued by Southwestern Oklahoma State University

Gain advanced expertise in leveraging AI to enhance your marketing strategies with this micro-credential! Designed for entrepreneurs looking to stay competitive, this program offers a deep dive into AI tools for conducting market research, improving customer engagement, and developing innovative marketing strategies. You'll learn how to use AI to analyze market trends, uncover customer insights, and create personalized marketing efforts that drive results.

  • Type Learning
  • Level Advanced
  • Time Months
  • Cost Paid
Additional Details

Skills

Earning Criteria

  • Complete MRKTG-3243, Promotional strategy with a 60% or higher.
  • Students will use AI-powered tools to analyze market trends, interpret customer data, and design personalized marketing strategies aligned with business objectives.
  • Students will evaluate AI applications in market research, customer engagement, and strategy development to identify effective solutions.
  • Students will Analyze insights from hands-on exercises and demonstrated mastery through a capstone project, with a grade of 60% or better, that showcased ability to strategically integrate AI tools in a marketing context.