Marketing Management in Agriculture

Issued by Southwestern Oklahoma State University

This certification recognizes the learner's completion of coursework and a hands-on practicum experience related to Marketing Management in Agriculture. In the practicum portion of the certification, learners worked with agribusiness professionals to create proposals for new business opportunities.

Type Certification
Level Advanced
Time Months
Cost Paid

Additional Details

Skills

Calculate the Customer Lifetime Value
Calculate the projected Marketing Return on Investment
Create a marketing proposal
Engage in marketing decision making
Pitch a new marketing strategy to an agribusiness professional
Research and select innovative marketing opportunities

Earning Criteria

Successful completion of MRKTG-3143, Principles of Marketing.
Successful completion of MNGMT-3233, Management.
Successful completion of MRKTG-4153, Marketing Management in Agriculture.