- Type Validation
- Level Foundational
- Time Weeks
HACIA U Powered by SHE: Marketing and Communications Certificate Summer 2020
Issued by
Strategic Higher Ed
Earner received the Marketing and Communications Certificate by successfully completing 4 courses: Professional Business Communication, Target Markets, Web Presence, Customer Relationship Management.
- Type Validation
- Level Foundational
- Time Weeks
Earning Criteria
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Professional Business Communication - How do you represent yourself and your company? Used the fundamentals of business communication to inform and persuade internal and/or external stakeholders of a business decision or strategy.
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Target Markets, - Who do you want to reach and how? Employed a marketing strategy to promote a business organization’s product or service networking online and in your community.
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Web Presence - Utilized practices and guidelines for creating and managing an online presence (social media and website) for a business organization.
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Customer Relationship Management - Developed a professional and responsive communication to potential and existing clients.
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PROFESSIONAL BUSINESS COMMUNICATION - Prepared a persuasive professional communication to external stakeholders regarding an important business decision or scenario. TARGET MARKETS - Constructed a marketing mix and strategy plan for a business organization or product. WEB PRESENCE - Created a social media action plan to promote and manage an organization’s online presence. CUSTOMER RELATIONSHIP MANAGEMENT - Prepared an email communication action plan for a business organization.