HACIA U Powered by SHE: Target Markets - Marketing and Communications Certificate Fall 2020
Issued by
Strategic Higher Ed
Earner explored the power of marketing and the importance of identifying and knowing target markets by developing a marketing strategy to promote a business organization’s product or service by networking online and in their community.
- Type Validation
- Level Foundational
- Time Weeks
Earning Criteria
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Earner defined the identifying factors of a target market by creating a chart that explores the target market and similar businesses in an industry.
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Define and apply the 5Ps of marketing (product, price, promotion, place, people) to a business organization by addressing a product or service offered by a business.
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Earner explored integrated marketing communications (IMC) and its role in public relations as it relates to marketing to an organization.
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Earner constructed a marketing mix and strategy plan for a business organization or product.