
- Type Learning
- Level Foundational
- Time Hours
DCA Foundations - Ad Tech Pathway
Issued by
Suntory Digital Commerce Academy
This learning path provides a comprehensive overview of the world of digital advertising and ad tech. It begins with an exploration of digital advertising channels, the roles of media planners and buyers, and tools for measuring ad performance. Part 2 delves into the ad tech stack, ad inventory trading, personalization techniques, and combating ad fraud. The path concludes with a guide on ad verification, covering viewability, ad fraud prevention, and the significance of brand safety.
- Type Learning
- Level Foundational
- Time Hours
Skills
- Ad Technology
- Ad Verification
- Digital Advertising
Earning Criteria
-
A series of courses with short comprehension tests.