Facebook Foundations and Strategy of Marketing

Issued by SUNY Erie Community College

Earners of this badge have a basic understanding of the foundational concepts of Digital Marketing. Earners have developed an understanding of marketing in the context of a business. They have been given the framework needed to think about concepts such as segmentation, targeting, value propositions, and metrics.

Type Learning
Level Foundational
Time Weeks
Cost Paid

Additional Details

Skills

Customers Personas
Key Marketing Metrics
Marketing Plans
Market Positioning
Offline Marketing Channels
Online Marketing Channels
Planning And Measurements
Rationale For Marketing
Segmentation
Value Proposition

Earning Criteria

Complete the Facebook Foundations and Strategy of Marketing course.
Analyze and create a digital marketing plan for a chosen company.