- Type Learning
- Level Foundational
Business Leadership Microcredential
Issued by
Jefferson Community College
The microcredential in Business Leadership will enable learners to demonstrate competency in various aspects of business that are essential to successful leadership including marketing, management, entrepreneurship, accounting, and communications. This microcredential offers flexibility in course options, allowing students to customize course selection to their individual goals. Students will complete 9-10 credits (BUS 112 and two of the five other classes listed below).
- Type Learning
- Level Foundational
Earning Criteria
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Mandatory: BUS 112, Intro to Business - 3 credits. This course provides an overview of the business world in contemporary society. Topics include the economic environment of business, ethics and social responsibility, securities and investments, types of business organization, entrepreneurship, and the functions of production, marketing, finance and accounting, business law, and management.
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BUS 231, Principles of Management - 3 credits. This course provides a thorough overview of how to manage people and organizations in today’s business landscape. The course addresses the impact of management, considerations in ethics, social responsibility, diversity, equity, and inclusion, in the business environment using the four functions of management (planning, organizing, leading, and controlling.)
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BUS 232, Marketing - 3 credits. This course is an introduction to marketing principles and functions designed to satisfy an organization's target markets by offering an appropriate marketing mix consisting of product, price, place, and promotion. The course is taught from an integrated marketing communications point of view with emphasis on the formulation of competitive strategies, market analysis, marketing information, and sales forecasting.
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BUS 150, Intro to Entrepreneurship - 3 credits. This course provides an introduction to the concept of entrepreneurship for students who may someday start or operate their own business. Topics include exploring the idea of becoming an entrepreneur, developing a successful business idea, moving from an idea to an entrepreneurial venture, and managing and growing the entrepreneurial firm.
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ACC 101, Accounting Principles - 4 credits. Designed to give the accounting & non-accounting major an understanding of basic accounting principles & practices as they apply to a sole proprietorship. Emphasis will be placed on; the theory of debits & credits; the accounting cycle; merchandise & service operations; prepaid expenses; unearned revenues & accruals; accounting systems; internal controls; cash; receivables; trading securities; inventory valuation & ethics in the accounting profession.
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STA 151, Public Speaking - 3 credits. This course introduces extemporaneous speaking with emphasis on informative and persuasive speech. Students will prepare, present, and evaluate various types of speech. Attention will be given to communication theory, audience analysis, and the speechmaking process (research, organization, and delivery).