Basic Crisis Communication
Issued by
Swiss Armed Forces
Effective crisis communication demands proactivity, speed, honesty, transparency, and consistency. The ability to take responsibility in public for one's mistakes is a hallmark of communicative competence. Understanding the root causes of crises is essential for developing effective solutions. Strategic communication can help mitigate the impact of crises.
- Type Learning
- Level Foundational
- Time Days
- Cost Paid
Skills
Earning Criteria
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The participants completed the 4-days course in "Crisis Communication Basic" at LCC (Leadership and communication training command).
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The participants have analysed aspects, course and dynamics of crises and disasters on the basis of real case studies and got to know the communication concept according to the 4-point concept.
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The participants achieved the following training objectives: 1) Understand the dynamics of crises and disasters. 2) Are able to apply instruments and methods of crisis communication in a goal-oriented manner and use personal strategies in a considered manner. 3) Are prepared to recognise and reflect on their own possibilities and limitations in crisis situations.
Standards
This CAS is a joint training programme of the ZHAW (Zurich University of Applied Sciences and the Swiss Armed Forces, Leaderhsip and Communications Training Command. The LCC is responsible for organising and running the courses. Those who have successfully completed all six course modules and meet the admission requirements can take the CAS final e