- Type Learning
- Level Foundational
- Time Days
- Cost Paid
Media
Issued by
Swiss Armed Forces
In order to communicate successfully with media, you must know their rules and be able to apply them. Skilled media work requires that demanding texts are easy to understand and gripping. In interviews, you need to get the message across quickly. In controversial topics, it is important to keep calm and remain factual. In the media course you will learn how journalists work, train your appearance in front of the camera and microphone and learn what information a media release must contain.
- Type Learning
- Level Foundational
- Time Days
- Cost Paid
Skills
Earning Criteria
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The participants have organized and held a press conference, published a press release and gave individual statements and interviews to different media (print, radio, TV, online, Social Media)
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The participants achieved the following training objectives: 1) Know the basic rules of media-appropriate information: core message, 7-W principle (who, what, when, where, how, why, which source), lead principle. 2) Know the rules according to which media releases are structured, statements and interviews are conducted. 3) Are able to argue calmly and objectively under time and emotional pressure, to write media releases and to give statements and interviews.