Digital Internship Program: Tech Central

Issued by Sydney School of Entrepreneurship

The participants of this program have acted as virtual interns solving nine real-world problems at three innovative startups, enabling a deep appreciation of the working environment in early-stage companies. They can apply lean innovation tools (customer insights, journey mapping and value propositions) to formulate actions and new directions for the startups to better establish their product-market fit, including developing marketing strategy formats and future partnership models.

Type Experience
Level Foundational
Time Days
Cost Free

Additional Details

Skills

Creative Marketing Strategies
Customer Discovery
Customer Insights
Interviewing
Problem Solving
Understanding Customer Insights
Value Proposition

Earning Criteria

Completed research to identify customer insights and customer persona. Create a value proposition canvas using customer insights.
Create a use persona, plan and conduct a customer interview and extract key insights. Use these insights to identify 'pains and gains' of the user. Create a user journey to document against a marketing funnel.
Develop a creative marketing strategy for three separate user audiences using different marketing channels. Create a campaign schedule and social content for the company.