Account-Based Marketing (ABM)

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM Account-Based Marketing (ABM) course. This course covered how to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets. The course covered key tactics to generate awareness and leads in target markets, how to qualify, nurture, develop and close, how to measure performance and how to produce an integrated ABM framework.

Additional Details

Skills

ABM framework
ABM strategy
partnership marketing
Performance Measurement
Sales Techniques

Earning Criteria

Attended

Standards

CIM Training Courses

CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.