AI in Marketing Additional Details

AI in Marketing

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM AI in Marketing course. This course covered how AI and emerging digital tech can improve customer experiences, drive data-driven insights and create content. It looked at the impact on consumer behaviour, the ethical considerations, data analysis, customer segmentation, content creation, personalisation, optimisation and CX.

Additional Details

Skills

  • AI marketing tools
  • Augmented Reality
  • Emerging digital technologies
  • Predictive Modelling
  • Virtual Reality

Earning Criteria

Standards

CIM Training Courses
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.