AI to Develop Customer Insights
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM AI to Develop Customer Insights course. This course covered how AI machine learning can help develop a deeper understanding of customers and how to design propensity models to predict customer actions, churn, and value.
Additional DetailsSkills
- AI insight tools
- AI to predict churn
- AI to predict customer behaviour
- AI to predict value
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.