B2B Digital Marketing Fundamentals (Evening Course)

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM B2B Digital Marketing Fundamentals course. This course is a complete guide to B2B digital marketing, covering the key digital channels, tools and techniques. The course covered B2B digital marketing communications mix, email, website, mobile marketing, SEO, PPC, content marketing, social media marketing and B2B digital marketing planning and measurement.

Additional Details

Skills

B2B campaign performance
B2B digital channels
B2B digital marketing planning
B2B metrics
B2B social media
Optimisation

Earning Criteria

Attended

Standards

CIM Training Courses

CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.