B2B Lead Generation

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM B2B Lead Generation course. This course covered how to generate and convert high quality B2B leads, including looking at lead generation across the customer journey, creating inbound leads, lead capture, lead nurturing, lead tracking and lead measurement.

Additional Details

Skills

B2B inbound marketing
B2B lead generation strategy
B2B lead measurement
B2B lead nurturing
B2B social selling

Earning Criteria

Attended

Standards

CIM Training Courses

CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.