B2B Marketing Principles

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM B2B Marketing Principles course. This course covered the core concepts and principles of effective B2B marketing, including customer segmentation, customer relationship management, building a B2B value proposition and developing an integrated B2B marketing mix.

Additional Details

Skills

B2B customer acquisition
B2B customer retention
B2B Marketing
B2B marketing mix
B2B value proposition

Earning Criteria

Attended

Standards

CIM Training Courses

CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.