Brand Identity
Issued by
The Chartered Institute of Marketing
Attendees of Brand Identity will learn how to manage and grow a powerful identity system that supports their brand's strategy
Additional DetailsSkills
- How a strapline can convey your proposition and brand personality
- How colour can influence consumer behaviour
- How mascots use emotion to make the intangible brand tangible
- How to implement a brand identity programme
- How to make the right choice of brand name
- How to safeguard your investment
- How to write a brand identity brief
- How typography can convey the personality of the brand
- The core elements of a brand identity
- What is brand architecture?
- What is brand identity?
- What qualities contribute to a powerful logo?